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Measure M Will Support Local Business

November 2, 2018

I am a lifelong resident of Santa Cruz, a downtown business owner, and I support rent control. I have watched the cost of housing soar, and I have seen firsthand—as many of us have—the effects this has had on family, friends, and the community. I am now seeing the effects of this unprecedented rise...

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Allowing local rent control is a matter of racial justice

October 11, 2018

Opponents of Proposition 10, the local rent control initiative on the November ballot, might say rent control is an esoteric free market issue. But California’s housing crisis is not esoteric. It’s a racial justice issue, plain and simple. Voters should pass Prop. 10, which repeals the state’s C...

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New study says rent control doesn’t discourage new housing

October 10, 2018

The USC study, sponsored by the California Community Foundation, suggests that rent control tends to keep rents lower even in uncontrolled buildings, helps preserve housing and community stability – and has little discernable impact on the construction of new housing. The study’s authors ar...

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California’s Prop 10: Key to tackling housing affordability crisis

October 4, 2018

As true in every election, powerful special interests put out endless misinformation to confuse the voters and protect their own bottom line. Despite the baseless rhetoric from the corporate landlords opposing Proposition 10, it does not impact homeowners at all. People who own their own homes are...

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New Report: Rent Control Key to Stabilize California Housing Market

September 22, 2018

Rent control policies are key to stabilizing California’s housing affordability crisis, which has driven millions of people into poverty and displaced hundreds of thousands of others, a new analysis released Wednesday by the Haas Institute for a Fair and Inclusive Society at UC Berkeley shows. The...

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Get Your Signs Here!

Download and print signs for your window, door or wherever you want to share the Yes on M love! Or fill out the form to get a yard sign delivered to you. Click the image to download a printable file:    Note: It is illegal for landlords to prohibit tenants from putting up political yard signs (Cal...

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Why I Support Rent Control: A Landlord’s Perspective     

September 4, 2018

I am a landlord who supports the Santa Cruz Rent Control and Tenant Protection Act, Measure M.  It can help with our housing crisis by stabilizing rents immediately and providing protections from arbitrary evictions, with the goal of helping to keep our diverse community intact. Voting yes on M...

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